Finding a way in the agri-ecosystem maze.

  1. Help solve the issue in changing consumer trends. Being a food industry — consumer trends change constantly, affecting variability of
    demand. The problem then becomes that most of the farmers in Zimbabwe, and in the rest of Africa as well, cannot afford variability in production and are into single commodity production. Therefore, due to the fluctuations in demand, they can sometimes have a large payout or a very minimal output from their investment. Overall, the experience is quite stressful, and many farmers have to deal with moving on if they deal with losses. We help mitigate this issue by offering consultancy services where we can advise on an agricultural development plan for transformation (supply and demand variability and cyclicality).
  2. Help solve the issues of commodities vs product. Commodities come from various sources. Within a particular grade, and with respect to a given variety, commodities coming from different suppliers, and even different countries or continents, are ready substitutes for one another. For example whilst two varieties of coffee bean, such as robusta and arabica, do have differing characteristics but two robustas, albeit from different continents, will, within the same grade band, have identical characteristics in all important respects. Agricultural commodities are generic, undifferentiated products that, since they have no other distinguishing and marketable characteristics, compete with one another on the basis of price. Commodities contrast sharply with those products which have been given a trademark or branded in order to
    communicate their marketable differences. Small and middle scale farmers are often victims of competitive pricing because of market penetration. They usually don’t have the resources to market their produce and beat the competitive edge. We help mitigate this issue by offering consultancy services where we can advise on an investment development plan for commodity marketing and sales execution.
  3. Resolve issues in record keeping and inventory management. Bookkeeping and information management is a cross-sectoral issue that cripples farming management. From the moment a farmer contracts Company A to drill a borehole, up-to the point they procure equipment such as tractors, maintain the equipment and begin production — records are not properly kept therefore inventory is biased if they only record how much has been produced. We help mitigate this issue in two parts. The first part is: we encourage the use of Tswaanda App as a digital record keeper — capturing and storing information on a blockchain ledger that is immutable — and can be used to advise
    on profitability and sustainability of farming business. The second part is: we offer consultancy services where we can advise on a digital
    development plan for record keeping and data management that helps farmers in pricing optimization and their market outlook.



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Refining the agriculture ecosystem one step at a time.